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Building your On-line Media Kit and tips for getting traffic to your site, including Search Engine Optimization

Specifically for Authors and Speakers who want to get results FAST!

Listening to Annie Jennings PR teleseminars has provided lot's of great inside track information.

First you need to provide the info specific to you.

  • Bio, long and short. the short bio is what could be used to introduce you as a speaker.
  • Credentials, education, achievement, what makes you the expert in THIS field!
  • Publications, books authored, articles, studies, columns, etc.
  • Topics. What you can talk about.
  • Soundbites, a short description of the topic and sub topics
  • Segments. These are posed as a question the interviewer can ask you. Followed by a few sentences of your response.
  • Color picture of you, preferable taken by a professional photographer. No pets or other people in the shot. I can touch up photos for blemishes, whitening teeth and eyes and taking out extraneous background stuff.
  • Color photo or graphic file of your book cover, if it is already available
 

Next

We secure a domain name, preferable your own name and/or name of your book. Then design a set of about 5-6 pages to present the items listed above. Be encouraged to get more than one site for a variety of reasons. See Below

Multiple sites are a good idea.

  • One reason is, you want your media kit to be specifically designed to appeal to the radio or TV producer.
  • Your book site should be specific to the book, each book could have it's own site, depending on your business needs.
  • It lets you link to your own sites and that is good.
  • Can customize keywords and phrases to optimize, one or two specific words or phrases per page.
  • Should name your site with your name, you want people to be able to enter you r name in a search engine and have YOUR site come up in the top ten.
  • With multiple sites, ideally when your phrase is entered the Search Engine might find 5 sites, all yours, in the top ten. They MUST be separate distinct sites, the Search engines are - oh so - smart and don't like to be tricked.

 

  

Next

Optimize the page(s) for your keywords. Go to Overture tool and type in some likely candidates. It will tell how many times a word or phrase has been searched for in the last month. Multiply by 3 because Overture is one of three top search engines.

For example: My top terms are sex, sexuality and sexual.

SEX - Wow, probably a lot of competition for the word sex. After checking Overture I was surprised to find, yes indeed 3.5 MILLION times someone searched for the word sex on Overture alone. Here's the important part, there is a long list of phrases using the word sex. 600,000 searches for "world sex." Who knew! AND I stand a chance of getting found for the phrase "world sex" because there is not a lot of competition for that phrase.

SEXUALITY - "human sexuality" got over 800 thousand query."sexuality" alone got ~120 thousand all the rest of the phrases including sexuality got less than 4 thousand. Hmmm, I think Ill be sure to use human sexuality as a key word

SEXUAL - Sexual intercourse wins at 156,712 followed by sexual health at 142,048 and sexual position at 62 thousand.

Decide which words and combination of phrases best suit your business. Find no more than 5 Top Phrase/words then 20-25 more related desirable combinations.

We use these in the title, (very important) description, (sort of important) and keywords. (not so important) We also sprinkle them strategically into the content of your page, in case they are not already included in the content.

 

  

Then submit, submit, submit! Go after links (getting other people to link to your site) and promote every darn way you can think of.

Realistically it can take at least 3-6 months before the search engines start to know about your new site. Promoting your site is an activity to do at least monthly. Make a few changes to keep it fresh. Submit at least once a month. And go to the PR source for updated and useful information

With your ducks in a row like this it is easy to just point people to your site and know that they can find your info quickly and easily.

If you are still reading all this, congrats!

One more thing.
Notice how I have set up the series of sex links while I was describing keywords. Well, as it turns out, using the keyword phrase to link to your site is a REAL good idea. Rather than having a boring traditional link like http://taketwoapples.com
Instead, have it say Nutritional Coaching. Also note that I want to link to both the http://page.com and the http://www.page.com because the Search Engines thinks these are two different pages.

 

 

Kinetic Visuals

 

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